Developing content for communicating all aspects of your product offering thru all phases of the customer journey can be demanding. Here is a tool that can help.

When revisiting or innovating your business model, one area that really can make a big difference is the revenue model.

In times of change, it’s wise to revisit your product strategy. Partly to adapt to the changing market conditions but also due to that clarity and differentiation will be crucial in a tougher market. In this post we take a look att some approaches that can help to sharpen your product strategy.

When the business environment is changing, customers focus will be redirected and therefore we need to adjust our offerings business model accordingly. The core of the business model is the Value Proposition. Here are some tools that helps you to sharpen your value proposition and boozt your business.

As times have gotten rougher, from a business perspective, we need to make sure our business developers within sales and marketing has an optimized product portfolio so they know what to focus on and invest in.